Public Sector & Social Impact
MKB Toegankelijk
Initiated by VNO-NCW and MKB-Nederland in partnership with the Dutch Ministry of Health, Welfare and Sport (VWS), the Association of Dutch Municipalities (VNG), and the UN Convention, MKB Toegankelijk is a national program empowering SMEs and industry federations to advance universal accessibility.
The challenge
Engineering a high-contrast, universally accessible visual ecosystem that authentically represents all forms of disability.
Developing an inclusive brand identity for MKB Toegankelijk required translating the three core pillars of accessibility, auditory, mobility, and visual, into a cohesive design framework. Ultra Panache designed a streamlined logo to guarantee immediate recognition, paired with a high-contrast complementary color palette engineered to exceed digital and physical accessibility standards (WCAG). Every visual component operates as an autonomous icon, providing a adaptable iconography system built for clarity.
Services Visual identity / Logo design / Brand guidelines / Illustration / Exhibition design / Social media assets / Signage / Posters / Roll-up banners / Stickers and promotional materials
The impact
Establishing an inclusive design benchmark while accelerating accessibility engagement across Dutch businesses.
Through a modular, highly legible graphic system aligned with European Accessibility Act requirements, MKB Toegankelijk possesses an authoritative brand territory. This visual structure reframes accessibility as a catalyst for innovation, prompting business owners and trade associations to convert regulatory compliance into tangible customer value.
Ready to make your mark?
Distinctive strategy meets high-grade execution. Bring big ambitions to the table and create a brand presence defined by ultra-clarity and undeniable panache.