Food & Hospitality
Le Café de Poche
A warm café-bistrot rooted in Argenton, Le Café de Poche draws inspiration from historic Parisian counter culture, serving honest, homemade cuisine crafted from fresh, local, and seasonal ingredients.
The challenge
Capturing the soul and nostalgia of the traditional bistro in an authentic visual language.
The mandate required a complete brand creation, spanning brand concept, visual identity, physical touchpoints, and custom web design for an inviting local gathering place. The core objective focused on translating the welcoming, neighborhood spirit of mid-century bistros into a modern, cohesive brand ecosystem. The resulting visual identity pair retro typography with an understated, elegant palette of neutral tones. A custom pictogram reinforces the approachable, storied character of a venue built on warmth and heritage, supported by nostalgic art direction across all photographic assets.
Services Brand concept / Visual identity / Logo design / Brand guidelines / Illustration / Menus / Print materials / Social media assets
The impact
A vintage counter identity driving a contemporary culinary experience.
By balancing historical references with refined graphic restraint, the project establishes a resilient, timeless brand identity. From printed menus and exterior signage to social channels and digital touchpoints, the cohesive identity delivers an authentic nostalgic narrative, positioning Le Café de Poche as an essential destination in the heart of the city.
Ready to make your mark?
Distinctive strategy meets high-grade execution. Bring big ambitions to the table and create a brand presence defined by ultra-clarity and undeniable panache.