Heritage & Cultural Institutions
Argentomagus
Located on a major Gallo-Roman site in Saint-Marcel, the Musée Archéologique Argentomagus preserves and displays centuries of ancient history, tracing human settlement from prehistory through the height of the Roman Empire.
The challenge
Elevating a regional archaeological landmark into a modern cultural destination through identity design and exhibition architecture.
Commissioned to deliver a comprehensive identity refresh alongside spatial exhibition design, the project required bridging deep historical significance with contemporary cultural appeal. The resulting identity draws inspiration from the institution’s distinct architectural silhouette, featuring a custom logomark that stylizes the building’s iconic adjustable facade panels. Paired with a sophisticated palette of deep imperial burgundy and vibrant accent orange, the design transforms exhibition collateral and signage into a scalable, high-impact brand system built to engage diverse audiences, from local families and tourists to archaeology scholars.
Services Logo & Visual Identity Redesign / Brand Guidelines / Illustrations / Exhibitions / Social Media Visuals / Banner & Roll-Up Display / Poster Design / Flyer & Leaflet / Stickers and goodies
The impact
Transforming a heritage site into a high-performing, engaging cultural destination.
Unifying brand strategy with immersive exhibition design equips the museum with a powerful growth engine built to drive foot traffic and expand audience reach. Clear information architecture, strong typographic hierarchy, and a high-contrast palette capture visitor attention instantly, increasing dwell time on site and strengthening institutional prestige to secure vital tourism and public funding.
Ready to make your mark?
Distinctive strategy meets high-grade execution. Bring big ambitions to the table and create a brand presence defined by ultra-clarity and undeniable panache.